Buzzsumo is an online tool used for content marketing and social media analysis. It allows users to discover the most shared and engaging content across various social media platforms. By entering a topic or keyword, users can access valuable insights, such as the most popular articles, trending content, and top-performing influencers related to that topic. Buzzsumo also offers features for competitor analysis, content research, and monitoring industry trends, making it a valuable resource for digital marketers and content creators.


BuzzSumo offers four pricing plans:

  • Basic: This plan costs $119 per month and allows you to have unlimited searches and access to basic features.
  • Starter: This plan costs $119 per month and allows you to features from Basic plan and additional to advanced features including content, questions, and backlink analyzer.
  • PR & Comms: This plan costs $249 per month and includes previous plan features with additional of journalist database, coverage reports, and slack integration. It also allows 5 users.
  • Suite: This plan costs $499 per month and includes previous plan features with additional of YouTube analyzer, advanced extensions, and article uploads. It also allows 10 users.

Details and Features

BuzzSumo's features include:

  • Content Research Tool: The BuzzSumo Content Research Tool allows users to find content that is performing well online. Users can search for content by keyword, topic, or author.
  • Content Analysis Tool: The BuzzSumo Content Analysis Tool allows users to analyze content that has been shared on social media. Users can see how much engagement content has received, who has shared it, and where it has been shared.
  • Audience Insights Tool: The BuzzSumo Audience Insights Tool allows users to learn more about the audience that is interested in their content. Users can see what topics their audience is interested in, what social media platforms they use, and where they live.
  • Social Media Sharing: BuzzSumo allows users to share content on social media. Users can create custom social media share buttons and track the performance of their social media shares.

Pros and Cons


  • User-friendly interface makes it easy to navigate and utilize the platform.
  • The Ideas Generation tool simplifies content research and planning.
  • Social media influencer tools offer accurate and valuable data for influencer outreach.
  • Efficiently locates and filters key influencers.
  • Enables segmentation of influencers for targeted campaigns.
  • Automated email alerts keep users informed of relevant updates.


  • Customer support may be inadequate or lacking.
  • The cost could be high for small businesses and freelancers.
  • Backlink analysis is not a strong suit for BuzzSumo.
  • Some users find the platform expensive.
  • On occasion, the tool may retrieve irrelevant articles.

How can BuzzSumo benefit content creators and influencers?

BuzzSumo can benefit content creators and influencers in a number of ways. Here are a few examples:

  • Find trending topics: BuzzSumo can be used to find trending topics that are relevant to your audience. This can help you create content that is more likely to be seen and shared.
  • Research your competition: BuzzSumo can be used to research your competition. You can see what content they are creating, how well their content is performing, and who is sharing their content.
  • Analyze your own content: BuzzSumo can be used to analyze your own content. You can see how well your content is performing, who is sharing your content, and where your content is being shared.
  • Share your content on social media: BuzzSumo can be used to share your content on social media. You can create custom social media share buttons and track the performance of your social media shares.

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