Glossary

A social media “follower” simply refers to users who have chosen to subscribe to a specific social media account. By being a follower, they are able to view and receive regular updates on past and newer posts made by the account which will appear on their personal feed.

Instagram Impressions is the number of times your content is viewed / shown to a user. While commonly, it can be

Repost is the act of resharing other people content on your social media. When content is reposted, It's usually common