Upfluence is an influencer marketing platform that helps brands and agencies discover, manage, and analyze influencers for their marketing campaigns. It provides a suite of tools for influencer search and filtering, influencer relationship management, campaign tracking, and performance analytics. Upfluence aims to streamline the influencer marketing process and enable businesses to connect with the right influencers to reach their target audience effectively.
Upfluence doesn't disclose their pricing to public. But they offer three pricing plans:
- Growth: This plan offers two user accounts with full access to all influencer profiles, an influencer relationship management dashboard, Live Capture feature, basic integrations, and campaign workflow capabilities.
- Scale: With this package, you get five user accounts with complete access to all influencer profiles, an influencer relationship management dashboard, Live Capture, advanced integrations, campaign workflow features, and the added benefit of a dedicated account manager.
- Enterprise: The Enterprise plan provides unlimited user accounts, granting full access to all influencer profiles, an influencer relationship management dashboard, Live Capture, advanced integrations, campaign workflow tools, a dedicated account manager, team collaboration features, and the option for whitelabeling.
Details and Features
Upfluence's features include:
- Influencer discovery: Upfluence allows you to search for influencers by keyword, topic, or location. You can also see which influencers are most engaged with your brand.
- Contact information: Upfluence provides contact information for influencers, including their email addresses, social media handles, and website addresses.
- Engagement metrics: Upfluence tracks engagement metrics for influencers, such as the number of followers they have, the number of likes and comments they receive, and the number of shares their content gets.
- Influencer insights: Upfluence provides insights into influencers, such as their demographics, interests, and content preferences.
- Campaign management: Upfluence allows you to manage influencer campaigns, including creating briefs, sending contracts, and tracking results.
- Reporting: Upfluence provides reports on influencer campaigns, including the number of impressions, clicks, and conversions generated.
- Influencer matching: Upfluence uses machine learning to match brands with influencers who are a good fit for their target audience.
- Influencer payments: Upfluence can help you manage influencer payments, including sending invoices and tracking payments.
Pros and Cons
- User-friendly software that simplifies the influencer marketing process.
- Comprehensive influencer search and filtering capabilities for finding the right creators.
- Offers relevant and insightful metrics about influencers, including engagement rates and real audience data.
- Useful integrations with popular platforms like Klaviyo, Shopify, and more.
- Powerful campaign monitoring tools for tracking performance effectively.
- Good customer support to assist users when needed.
- Provides access to influencers across major social platforms.
- Free-to-use Chrome plugin for basic influencer details, enhancing convenience.
- Offers powerful integrations for seamless workflow.
- No free trial option available, which may deter potential users from trying the platform.
- Pricing might not be transparent and clear, leading to uncertainty for some users.
- May not be suitable for small brands due to cost or complexity.
- Some users have reported questionable customer support quality.
- Certain advanced features like API and white labeling are limited to the Enterprise plan.
- Lack of a mobile app for on-the-go access and usage.
How can Upfluence benefit content creators and influencers?
Upfluence can benefit content creators and influencers in a number of ways. Here are a few examples:
- Find relevant influencers: Upfluence can be used to find influencers who are relevant to your brand and audience.
- Get in touch with influencers: Upfluence provides contact information for influencers, making it easy to get in touch with them and collaborate on projects.
- Track your results: Upfluence provides reports on influencer campaigns, making it easy to track your results and see how your campaigns are performing.
- Get paid for your work: Upfluence can help you get paid for your work as an influencer, including sending invoices and tracking payments.